Texaco’s 1929 Lincoln Highway ad campaign

In 1929, Texaco ran an ad campaign centered on the Lincoln Highway. Advertisements ran in their member magazine, little strip maps were distributed, and spreads like this one in the Saturday Evening Post pointed people to the cross-country route. This was a bit odd considering the LHA had ceased active operations the year before, but perhaps that’s why the company chose to honor what it called a “transcontinental “Main Stree,'”

CLICK the map to see it larger.

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