What does this Lincoln Highway billboard say?

Over the weekend I added a wonderful image to my Ship Hotel book – a photo taken from the mountainside looking down on the Grand View Point Hotel, about 1930 just before it was remade into the Ship. In the distance, along the Lincoln Highway / US 30 is a billboard — this is about 17 miles east of Bedford, Pennsylvania. It’s pretty small in the photo but I was wondering what it said so I enlarged it – what do you think? I’ll post it regular and darkened.

pa_billboardmd

pa_billboarddk

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One thought on “What does this Lincoln Highway billboard say?

  1. Maybe something like “Rawly”? I’m pretty sure it looks like R-a-oneortwoletters-l-y.

    I wonder if the Bedford library or historical society would have an old phone book or business directory…

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