I asked Jan Morrison, owners of the Lincoln Motel in Austin, Nevada, how travel and business are this spring along the Lincoln Highway — here aka US 50 and “the Loneliest Road in America.”
Yes, things are slow, but the Lincoln Motel is open and will stay open. We are taking advantage of the slower times to paint each room and do repairs.
Actually, things are beginning to look up in Austin. It seems we slid into the recession early, and are ready to climb out of it sooner. Traffic on the highway has definitely increased.
I think people are returning to the country and driving. The price of gas certainly helps. But with these difficult times, I think people need to re-connect with the basics in life, and small towns along Highway 50 offer them a calming trip to “Mayberry.” Whether they actually grew up in a small town, or did so through TV, rural America is comfort food for the recession-weary!
For more info on the motel and town, see www.goaustinnevada.com/.