Tagged with coast-to-coast

Texaco’s 1929 Lincoln Highway ad campaign

In 1929, Texaco ran an ad campaign centered on the Lincoln Highway. Advertisements ran in their member magazine, little strip maps were distributed, and spreads like this one in the Saturday Evening Post pointed people to the cross-country route. This was a bit odd considering the LHA had ceased active operations the year before, but … Continue reading

Cross-country motorcycling the Lincoln Highway

The Lewisboro [Connecticut] Ledger reports that Buddy Rosenbaum will leave San Francisco next Friday and follow the Lincoln Highway to Times Square. It’s been done before, but not by a 71-year-old. Rosenbaum approached Piaggio, maker of the popular Vespa, in the hope of altering stereotypes about aging and activity levels. The company responded by offering … Continue reading